Monday, September 05, 2005

Every web developer should read this ebook

Seth Godin (what a great homepage - read his free ebook and you'll see that he does follow his own advice) has a free ebook all about how websites should work.

Pick one thing

The hardest lesson (but a very good one) is that a landing page should do one thing. This is a hard lesson to learn. It's something we definitely want to focus on - to move sites from 'nice, but like any other site' to 'makes money'.

We really wanted to do this on the WandD homepage but ended up being unable to decide whether we wanted to suggest people look at our portfolio or that they contact us.

We're going to make the call (in fact we'll be trying it both ways to see what works) and being bold about it soon. It's on the list.

Trackback Link: [Every web developer should read this ebook]


Post a Comment

<< Home