Thursday, March 16, 2006

Fashion accessories for dogs

Mitzy and Me has just gone live. Selling fashion accessories for dogs, Mitzy and Me are one of the less conventional businesses we have created a website for.

If your dog needs something to keep up with the latest fashion trends, this is the place for you.

During their launch, they managed to get themselves a small mention in Vogue (pretty good PR!). While it was only a few lines on one of the fashion pages, it was, at the time, the only way that anyone knew about the website (as it was too soon for the site to appear in the search engines). This has given us some interesting benchmarks for the effectiveness of small mentions in high-profile publications. Over the first few days, we have seen a few hundred page requests per day. It will be interesting to see how this compares to the numbers of visitors the sites gets once it appears for relevant search terms (like fashion accessories for dogs).

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